Tuesday, February 8, 2011

Mexico Launches Beer for Gay Market

How is Mexican beer made Gay? Would you want to try it?

The Mexican brewery "Minerva" has decided to target LGBT community and has become the number one alcoholic beverage in México.


The small brewery, Minerva that is based in Jalisco is producing Salamandra and Purple Hand, their "Artisan Honey-Ales" brewed with 100% organic honey and malt, that appeals to the taste of the LGBT community.
According to sources, the name of the beers; Purple Hand Beer and Salamandra Cerveza Artesinal represents the colors of the gay community, that it speaks of the struggle for equal rights.


For example; "Purple Hand" is a reference and homage of sorts to the night of Halloween, 1969, when sixty members of the Gay Liberation Front and the Society for Individual Rights protested in front of the San Francisco's Examiner in response to a series of news articles disparaging LGBT people in San Francisco's gay bars and clubs.

Since launching the products, Minerva has received offers by the US, Argentina, Ecuador, Chile, Colombia and Japan, interested in importing the beer.

Not sure how the beer is different from other beers, or if it gives the same effects, but maybe it would be worth trying.

How do you feel about a beer designed specifically for gays?

credited to en[dot]terra[dot]com


0 comments:

Twitter Delicious Facebook Digg Favorites More