At Joe Fresh a splashy orange microfiber coat opened the show on a smiling model followed by a slew of orange touched and saturated dresses, coats and genius accessories. At times it felt like designer Joe Mimran’s collection was a mass market version of the Tron Legacy Opening Ceremony line, which isn’t such a bad thing, with tailored camels and emerald greens throw in here and there to bring it back to the more conservative tone of previous collections.
For more than 25 years, Joseph Mimran has been an important contributor to the fashion and design industry in Canada. With his sharp eye, impeccable attention to detail and insight into emerging trends, Joe has always been on the forefront of what’s next.
Joe provides elegant design, inventive product development and branding expertise for the apparel, home and entertainment divisions of Loblaw Companies Limited including the Joe Fresh
® brand and the PC
® Home collection of contemporary home décor and accessories.
Over the years, Joe has developed many successful fashion labels including Alfred Sung, Club Monaco and Caban, and he contributes to the Pink Tartan clothing collection. Joe also currently serves as chair of the Fashion Design Council of Canada.
Source Joe Fresh
Images Salsa Circuit
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