"JUMA collection- LG Canadian Fashion Week 2011"

Kenya, Russia, Los Angeles, Montreal – those are just a few of the places Jamil and Alia Juma have lived over the years. The brother-and-sister team behind the Juma label have admittedly “moved around a lot” according to Jamil, but their globe-trotting backgrounds have combined to make their apparel label appealing to stores around the world.’ – WWD In 2003, the pair set out to create contemporary clothing, which evolved into a unisex line. The idea was to design clothes that they can both share, while being inspired by their individual and mutual experiences of their lives across four continents.

JUMA creates unisex, progressive ready-to-wear and accessories inspired by art culture and travel for the creative professional.

Founded in 2003 and based in New York, the eponymous label JUMA developed by brother and sister team, Alia Juma (Design Director) and Jamil Juma (Creative Director), can be found in various locals around the world including Canada, United States, Israel, China, UK and Japan. Recently, a JUMA shop @ Eva was opened in the Bowery district; an area known for directional fashion, music and street culture.

Their line is carried in coveted retailers including Harvey Nichols (Hong Kong), Bloomingdales (Dubai), Revolve (LA), Post 26 (LA), Eva (New York), Kaight Boutique (New York), Life Curated (Brooklyn), By Definition (Austin), Tenth & Proper (Vancouver), Vered (Israel), Bella (Guatemala), Simons (Montreal), Serpentine (Toronto) and many others worldwide.

They have been featured in such international publications as WWD, New York Magazine, Another Magazine, Interview Magazine, Businessoffashion.com, Elle Canada, Flare, Fashion Magazine, Sportswear International, National Post as well as Fashion Television, Etalk and Life Network.

Source Juma

Images Salsa Circuit

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