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Salsa Circuit
Latin hip-hop star Pitbull has been all over the place lately, including touring with fellow hit makers Prince Royce and Enrique Iglesias. Therefore, we weren’t surprised to find out that he’s gracing the cover of Billboard. In the new issue, he talks about his new album, Planet Pit. Lucky for you, we have some quotes from the article.
Courtesy of Billboard Magazine.
"You have to be constantly outdoing yourself," Pitbull says via the phone from Paris, where he's knee-deep in a round of promotion for his new album, "Planet Pit," due June 21 from Mr. 305/Polo Grounds/J. Following the City of Light, he was off to Germany and the Netherlands. "That's what [Jobs] knew: He had the Mac, but then he did the iPod, then the iPhone and then the iPad. There's always room for improvement."
The musical goal for "Planet Pit," Pitbull says, was "to create an album where every record on it could be a single -- where every record you go to, you're just like, 'Wow.' " His test for the "wow" factor is simple: "I just ask myself, 'If I were in a club or an arena or a stadium, would this make me go crazy?'" Pitbull credits a childhood spent listening to all kinds of music -- "merengue, freestyle, cha-cha, [Miami] bass, hip-hop, dancehall" -- with giving him the ability to "watch from a bird's-eye view. And that's what allows me to create music that crosses all genres," he says.
Although the considerable heavy-hitter quotient suggests a strategic A&R approach, Pitbull insists that the various collaborations on "Planet Pit" grew out of personal connections. "They all fell into place on their own," he says. "We'd hang out for a couple of nights, then it'd be like, 'Fuck it -- let's make a record together.' "
A self -described entrepreneur who says he envisions music paving the way toward his own marketing firm, Pitbull measures success the way multinational corporations do -- which comes as no surprise, given the wide-ranging business he does with blue chip brands like Kodak, Bud Light and Dr Pepper. "I make music with no boundaries," he says. "There's no specific class or people or culture I'm trying to target. And every time I reach a new audience, that means I'm doing something right.
Whoever hits up Pitbull in the near future can expect an experience that might be more intimate than the norm. "Before I enter any kind of deal with anyone, we'll have dinner numerous times just so they can see what kind of person I am," he says with a raspy chuckle. "It might be the most appealing part of doing business with the Pitbull brand."
Source nochelatina
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