Friday, October 7, 2011

Jennifer Lopez And Marc Anthony Increase Sales At Kohl's


We are glad Kohl's understands our market power! Today the department mega store announced that they have experienced a key revenue increase of 4.1 percent due to its new Jennifer Lopez and Marc Anthony clothing lines, which launched in the beginning of September. During the past five weeks ending on October 1st, the total revenue of the franchise totaled $1.63 billion.

We were wondering how the estranged couple would handle their new lines and perhaps the separation has something to do with its positive feedback. Jennifer and Marc have been handling the development and marketing campaigns separately, which also appears to be working in their favor.


In regards to their line, Marc told Life & Style:

    "I always had Jennifer as a sounding board and vice versa. I'm really happy about her line; I saw all the work that she put into it."

Her creativity is definitely a money maker!

Source Sugey Palomares


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